Integrated acquired third-party tech and transformed the end-to-end popup forms tool along with a net new templates library and experience, targeting and testing optimization

Reimagined the forms platform and suite of builders for scalable, foundational ecosystem alignment and SMS marketing enablement, boosting subscriber list and audience growth

Drove strategy provocation for raised investment in list growth tools with a product deep dive and market analysis, shaping the roadmap direction and design vision for forms

Architected a scalable system of global-to-inline level customization using smart, one-click modular presets translated from complex brand logic, letting users easily publish polished and professional simple commerce sites

Introduced the appointment-booking feature in the website builder, expanding platform value beyond retail commerce verticals to include and empower service-based businesses

Transformed patterns across the tier plans and payments experiences prior to a pricing remodel, helping users easily parse key context and convert to the best tier for their business goals and growth